Ben Martin

Content, Brand and Marketing Strategist

Resumé


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Clubhouse

Director, Content and Community

New York, NY | September 2018 – September 2019
In-house Role

Leading content and community marketing for Clubhouse, the first project management platform for software development that brings everyone on every team together to build better products.

Highlights:

  • Doubled site traffic (new visitors) and generated 220+ first-touch sign-ups with a “developer-first” content marketing and SEO strategy.
  • Oversaw a team of 12 freelancers, and was responsible for production, publication, and distribution of content marketing across all channels including blog, social media, and third party communities.
  • Successfully launched the new Clubhouse brand, across all owned and third-party channels, leading a squad of engineers, designers, and marketers, as well as coordinating with agencies and contractors. 
  • Acted as the product and content manager for the Clubhouse marketing site, clubhouse.io, prioritizing, scoping and overseeing the creation of all new site features, sections, and content.
  • Stewarded – and acted as gatekeeper for – the Clubhouse brand voice across all marketing channels and assets, as well as the project management platform itself. 
  • Managed Clubhouse’s event, conference and meetup marketing strategy; selected which events to exhibit at and negotiated sponsorship packages, facilitated the creation of all event materials; coordinated and managed on-site activity.

Beyond

Strategy and Content Director

New York, NY | April 2017 – September 2018
Agency Role

Steered all marketing and content strategies across multiple channels, yielding revenue growth for a diverse portfolio of clients. 

Highlights

  • Directed a team of copywriters, content strategists, and marketing strategists; guided and mentored staff to achieve short and long-range goals. 
  • Led expertise across marketing strategy, content strategy, content marketing, brand messaging and content production.
  • Spearheaded global marketing strategy for four Samsung mobile services: Samsung Pay, Bixby, Samsung Health and Samsung Kids.
  • Launched a leading educational platform for Snapchat’s advertising business unit.
  • Led content strategy for the redesign and relaunch of Ithaca College’s .edu.
  • Transformed Google for Education’s sales demo experience.
  • Delivered innovative and forward-thinking concepts for revenue-generating ad products to Dow Jones’ Innovation Lab.

Senior Content Strategist

New York, NY | September 2012 – April 2017
Agency Role

Acted as the lead content strategist across a wide range of client engagements, managing a team of full-time and contracted content strategists and copywriters. 

Highlights:

  • Directed a team of 4 creative professionals to execute full-cycle content strategy across all types of client projects including content marketing, communications strategy, key messaging, website design and development, content management, sales enablement, and content governance. 
  • Generated 371% increase in engagement among Google’s DoubleClick brand audience with the launch of a new thought-leadership website.
  • Triggered 200% sales growth for Google products, leading content strategy for a sales-training product, Google TrainUp.
  • Relaunched the Chrome for Work website, leading content strategy for a new cohesive, value-driven experience.
  • Revamped and launched an intranet for Viacom used by over 10,000 employees; provided internal comms team with robust site governance and editorial strategy.

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AVG Technologies

Global Community Manager – Consumer

London, UK | October 2011 – September 2012
In-house Role

Generated global online engagement with one of the world’s leading online security brands.

Highlights:

  • Grew the community to become the first online security brand to reach one million likes; attained over 100K followers on Twitter.
  • Performed on a winning team, recognized with “Best Use of Social Media” award at the 2011 Computer Weekly Awards and “Most Social Business” at the 2012 Useful Social Media Awards.

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Content & Motion

Online PR & Communities Manager

Lewes, UK | June 2010 – October 2011
Agency Role

Led and executed online PR, community and social media strategy for several leading brands. 

Highlights:

  • Achieved 900% community growth across Facebook and Twitter for TomTom, as well as 200% growth in brand conversation and share of voice.
  • Secured national and online press coverage for Continental Tyres sponsorship of 2010 FIFA World Cup; supported and amplified online competitions through online PR and social media.
  • Launched Toluna QuickSurveys product with unique content partnership program, providing publishers with access to survey panels and data for editorial needs in return for mentions and coverage of the product.

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Oliver & Graimes

Digital Account Manager

Brighton, UK | September 2009 – June 2010
Agency Role

Day-to-day management of a variety of digital projects, ranging from website design and development, online display advertising, email marketing, search marketing, social media, and mobile applications.


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Continental Move Group & Teddy Francis

Brand Strategy & Marketing

Brighton, UK | August 2008 – September 2009
In-House Role

Created and executed the marketing strategies of two small businesses: Teddy Francis, a bespoke B2B furniture manufacturer and Continental Move Group, a B2B and B2C removals and relocation company.


LD Communications

Junior Press Assistant

London, UK | April 2007 – June 2008
Agency Role

Assisted on publicity campaigns for globally-recognized artists and live event brands such as The Rolling Stones, Genesis, David Gilmour, Pink Floyd, Download Festival, Live Earth, and Concert for Diana.


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Live Nation UK

Online Community Manager (Freelance)

London, UK | Feb 2006 – June 2009
Freelance

Online community manager for a number of Live Nation festival brands including Download Festival, Wireless Festival, and Hard Rock Calling, managing MySpace profiles and Facebook Pages for these brands.

  • 2015 Davey Award (Gold): DoubleClick for “Brand Identity & Style Guide”
  • 2015 Davey Award (Silver): DoubleClick.com for “Websites – Branding”
  • 2012 Useful Social Media Award: AVG Anti Virus for “Most Social Business”
  • 2011 Computer Weekly Award: AVG Anti-Virus for “Best Use of Social Media”.
  • 2011 DMA Award (Silver): TomTom #BreakFree for “Best use of social media or viral”
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Falmouth University

BA (Hons) Journalism

Falmouth, United Kingdom | September 2005 – June 2008
Graduated with First Class Honours (equivalent to a 4.0 GPA)

  • Marketing Strategy
  • Content Marketing
  • Editorial Strategy
  • Social Media Strategy
  • Storytelling
  • Brand Voice Development
  • Brand Messaging
  • IA & UX Strategy
  • Content Creation & Copywriting
  • Governance & Workflows
  • Idea Generation
  • Technical Content Strategy